Improving mental health in Cardiff – at bigmoose

Based in Cardiff, bigmoose is a charity and non-profit coffee shop founded by father and daughter team Jeff and Chloe Smith. Jeff and Chloe are passionate about making the world a better place – and they workJeff and Chloe Smith of Bigmoose tirelessly to help people struggling with their mental health.

As well as running mental health awareness sessions, the charity offers free and discounted therapy sessions which are delivered by HG therapist Graeme Layzell.

Jeff and Chloe have been hugely impressed with the HG therapy Graeme has provided – and the impact it’s had on those he has helped. After the first lockdown of 2020, they say:

We were told by five people that without our intervention they would have ended their lives. Due to early and impactful intervention 5 people were still alive. 5 families weren't grieving and the world still had these amazing humans in it. We could not get this thought out of our heads."

Inspired to do more – and convinced that the human givens approach to therapy is the way to go – Jeff and Chloe have launched project 1 million graphicProject 1 million.  They are aiming to raise £1,000,000 in order to provide early and timely interventions for people, including HG therapy (via the HGI’s professional nationwide register), as well as training to help businesses to better support their teams.

For us, because Human Givens therapists are just so impactful with the way that they work, we're seeing people only needing three or four sessions. That's where we feel we can make the biggest difference," Chloe says.

You can read more about the project here, including how to donate, and we’ll keep you updated on their progress – if you’d like to get involved, you can contact bigmoose here.


Good news – bigmoose has already raised over £42,500 for Project 1 million through their JustGiving page. All money raised will be invested into delivering therapy, early and timely interventions. The goal is to help people with their mental health, prevent suicide and reduce homelessness.

Please do help and spread the word if you can.

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